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December 28, 2006 at 3:32 pm
Do you want a happier, healthier body and a happier, healthier planet in 2007?
Join Mission Organic 2010, sponsored by The Organic Center, and resolve to choose both this year.
Mission Organic 2010 is a campaign to encourage all Americans to make more organic food choices. The direct, proven health benefits of a well-balanced diet composed of mostly organic foods are significant and growing. In addition you can positively contribute to the humane treatment of all animals and the restoration and preservation of our Earth.
Joining Mission Organic 2010 publicly announces your commitment to make at least 10% of your eating choices organic through the year 2010. That means at least 1 out of 10 items in your grocery cart will be organic or at least 1 out of 10 meals you eat will be organic.
Make this a year that changes your life and changes the world- Join Us Now!
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why 10%? i cringe every time i buy anything not certified. its not that hard, and if you are smart you save money.
Comment by Nicholas — January 2, 2007 @ 3:02 am
Hi Nicholas,
I, too, cringe when an organic option is not available. I hear you!
Good question about why 10% for this mission. Right now, though organics is growing at 20% each year, a remarkable clip, organic products still only hold 2% market share of this enormous industry. If growth continues as is projected, we’ll only get to 5% by 2010. Mission Organic 2010 is about getting all Americans to buy 10% organic by 2010, thereby doubling the amount of pesticides kept out of the ecosystem.
Of course, not everyone is going to buy 10%, and a lot of people, like us, are going to buy closer to 80 or 90%. It really is amazing what an impact a few percentage points has on the world- what with all the press organics currently has (which helps spread the word). Imagine what word-of-mouth could spread if we get to 10% by 2010? Personally, I hope we can exceed that goal.
Jill
Comment by Jill — January 3, 2007 @ 9:13 pm