It used to be that you could spot an organic consumer a mile away.  She might have long hair pulled to one side in a ponytail, a long peasant skirt, an embroidered cotton blouse, sandals, and the distinct but light scent of patchoulli as she passed by.  Or at least that is the stereotype that comes to mind for many people.

Today though that stereotype doesn’t apply.  According to some recent reports, Asian and Hispanic Americans are more likely to buy organic than the caucasian population.  African Americans are 24% more likely to be organic consumers than the rest of buyers.  This trend in buying organic is not limited to the US, other countries are seeing increases in spending on organic products.

For producers and marketers this should be a wake-up call.  Organic buyers are not limited to just one group or income level.  For those of us who want organic products to be mainstream, this is good news because producers respond to demand.  Higher demand means more availablity of organic products, wider selections, and lower prices.

This organic consumer knows exactly what she will look like when she goes shopping.